The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2013]Copyright date: ©2013Edition: Fourth EditionDescription: xxiii, 439 pages ; 23 cmContent type: - text
- unmediated
- volume
- 9781118488768
- 658.872 23
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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Books
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MYCC Library General stacks | 658.872 SCO 2013 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 658.872 SCO 2013 REF (Browse shelf(Opens below)) | Not for loan |
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| 658.872 CHA 2011 E-business & e-commerce management : strategy, implementation and practice / | 658.872 CHA 2012 Digital marketing : strategy, implementation and practice / | 658.872 CHA 2019 Digital marketing / | 658.872 SCO 2013 The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / | 659 FER 2004 Corporate communications : a 21st century primer / | 659 FER 2004 Corporate communications : a 21st century primer / | 659.2 REI 2014 The practice of public relations / |
Includes index
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
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