MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01519nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
39 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MYCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250213164126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140416t20132013nju e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118488768 |
| Qualifying information |
paperback |
| Terms of availability |
RM68.22 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201408070853 |
| Level of effort used to assign nonsubject heading access points |
norizan |
| Level of effort used to assign subject headings |
201407221442 |
| Level of effort used to assign classification |
marsila |
| Level of effort used to assign subject headings |
201407070946 |
| Level of effort used to assign classification |
norizan |
| Level of effort used to assign subject headings |
201407031218 |
| Level of effort used to assign classification |
norizan |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MYNLM |
| Language of cataloging |
eng |
| Transcribing agency |
MYNLM |
| Modifying agency |
PNM |
| -- |
MYCC |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
klp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition information |
23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.872 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
SCO |
| 090 20 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.872 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
SCO 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & pr : |
| Remainder of title |
how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / |
| Statement of responsibility, etc. |
David Meerman Scott |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 439 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |