The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott

By:

Scott, David Meerman [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118488768

Subject(s):

DDC classification:

658.872 23

Summary: Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	MYCC Library General stacks	658.872 SCO 2013 (Browse shelf(Opens below))		Available
Reference	MYCC Library Reference	658.872 SCO 2013 REF (Browse shelf(Opens below))		Not for loan

Includes index

Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

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