The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /
Scott, David Meerman,
The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott - Fourth Edition - xxiii, 439 pages ; 23 cm
Includes index
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
9781118488768 RM68.22
Internet marketing
Public relations
658.872
The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott - Fourth Edition - xxiii, 439 pages ; 23 cm
Includes index
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
9781118488768 RM68.22
Internet marketing
Public relations
658.872