The practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University.
Material type:
TextPublisher: Boston : Pearson, [2014]Edition: Twelfth editionDescription: xxix, 414 pages: 26 cm illustrations (photograph)Content type: - text
- unmediated
- volume
- 9780133083576
- 0133083578
- 659.2 23
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MYCC Library General stacks | 659.2 REI 2014 (Browse shelf(Opens below)) | Available | ||||
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MYCC Library Reference | 659.2 REI 2014 REF (Browse shelf(Opens below)) | Not for loan |
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| 658.872 CHA 2019 REF Digital marketing / | 658.872 SCO 2013 REF The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / | 659 FER 2004 REF Corporate communications : a 21st century primer / | 659.2 REI 2014 REF The practice of public relations / | 808.06633 MCC 2019 REF Economical writing : thirty-five rules for clear and persuasive prose / | 808.06634 GAR 2013 REF Legal writing in plain English : a text with exercises / | 808.06634 RYL 2012 REF Writing and drafting in legal practice / |
Includes bibliographical references (pages 391-398) and index.
Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
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