The practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University.
Material type:
TextPublisher: Boston : Pearson, [2014]Edition: Twelfth editionDescription: xxix, 414 pages: 26 cm illustrations (photograph)Content type: - text
- unmediated
- volume
- 9780133083576
- 0133083578
- 659.2 23
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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MYCC Library General stacks | 659.2 REI 2014 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 659.2 REI 2014 REF (Browse shelf(Opens below)) | Not for loan |
Includes bibliographical references (pages 391-398) and index.
Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
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