The practice of public relations /
Seitel, Fraser P.
The practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University. - Twelfth edition. - xxix, 414 pages: illustrations (photograph); 26 cm
Includes bibliographical references (pages 391-398) and index.
Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
9780133083576 0133083578
Public relations--United States.
659.2
The practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University. - Twelfth edition. - xxix, 414 pages: illustrations (photograph); 26 cm
Includes bibliographical references (pages 391-398) and index.
Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
9780133083576 0133083578
Public relations--United States.
659.2