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1.
The lords of strategy : the secret intellectual history of the new corporate world / Walter Kiechel III by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston, Mass. : Harvard Business Press, c2010
Availability: Items available for loan: MYCC Library (1)Call number: 658.4012 KIE 2010. Items available for reference: MYCC Library: Not for loan (1)Call number: 658.4012 KIE 2010 REF.
2.
Social research methods : qualitative and quantitative approaches / W. Lawrence Neuman by
Edition: 7th ed.
Publication details: Boston : Allyn & Bacon, c2011
Availability: Items available for loan: MYCC Library (1)Call number: 301.072 NEU 2011. Items available for reference: MYCC Library: Not for loan (1)Call number: 301.072 NEU 2011 REF.
3.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, 2005
Online resources:
Availability: Items available for loan: MYCC Library (1)Call number: 658.802 KIM 2005. Items available for reference: MYCC Library: Not for loan (1)Call number: 658.802 KIM 2005 REF.
4.
Antitrust analysis of platform markets : why the Supreme Court got it right in American Express / David S. Evans, Richard L. Schmalensee. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Boston, MA : Competition Policy International, 2019Copyright date: ©2019
Availability: Items available for loan: MYCC Library (1)Call number: 343.0721 EVA 2019. Items available for reference: MYCC Library: Not for loan (1)Call number: 343.0721 EVA 2019 REF.
5.
Corporate Communication / Paul A. Argenti. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: 2013 Boston : McGraw-Hill Irwin
Availability: Items available for loan: MYCC Library (2)Call number: 658.457 ARG 2013, ... Items available for reference: MYCC Library: Not for loan (1)Call number: 658.457 ARG 2013 REF.
6.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Edition: Expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]
Availability: Items available for loan: MYCC Library (1)Call number: 658.802 KIM 2015.
7.
Edge : value-driven digital transformation / Jim Highsmith, Linda Luu, David Robinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Addison-Wesley, 2019
Availability: Items available for loan: MYCC Library (1)Call number: 658.4063 HIG 2019. Items available for reference: MYCC Library: Not for loan (1)Call number: 658.4063 HIG 2019 REF.
8.
Microeconomics : theory and applications with calculus / Jeffrey Perloff. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2014]
Availability: Items available for loan: MYCC Library (2)Call number: 338.5 PER 2014, ... Items available for reference: MYCC Library: Not for loan (1)Call number: 338.5 PER 2014 REF.
9.
Contemporary digital forensic investigations of cloud and mobile applications / edited by Kim-Kwang Raymond Choo, Ali Dehghantanha. by Series: Syngress advanced topics in information security
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam ; Boston ; Heidelberg ; London ; New York ; Oxford ; Paris ; San Diego ; San Francisco ; Singapore ; Sydney ; Tokyo : Elsevier : Syngress, [2017]Copyright date: ©2017
Availability: Items available for loan: MYCC Library (1)Call number: 363.252 CON 2017.
10.
The practice of public relations / Fraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2014]
Availability: Items available for loan: MYCC Library (1)Call number: 659.2 REI 2014. Items available for reference: MYCC Library: Not for loan (1)Call number: 659.2 REI 2014 REF.
11.
Prediction machines : the simple economics of artificial intelligence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvard Business Review Press, 2022
Availability: Items available for loan: MYCC Library (1)Call number: 006.3 AGR 2022. Items available for reference: MYCC Library: Not for loan (1)Call number: 006.3 AGR 2022 REF.
12.
Matchmakers : The New Economics of Multisided Platforms / David S. Evans and Richard Schmalensee by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2016]Copyright date: ©2016
Availability: Items available for loan: MYCC Library (1)Call number: 338.7 EVA 2016.

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