The boston consulting group on strategy / edited by Carl W. Stern and Michael S. Deimler classic concepts and new perspectives /
Material type:
TextHoboken, N.J. : John Wiley & Sons, c2006Edition: 2nd edDescription: xvii, 413 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0471757225 (alkaline paper)
- 9780471757221 (alkaline paper)
- On strategy
- Perspectives on strategy
- 658.4012
- HD30.28
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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Books
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MYCC Library General stacks | 658.4012 BOS 2006 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 658.4012 BOS 2006 REF (Browse shelf(Opens below)) | Not for loan |
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr.
"Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Includes bibliographical references and index.
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket.
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