The boston consulting group on strategy / classic concepts and new perspectives /
The boston consulting group on strategy / classic concepts and new perspectives /
On strategy
edited by Carl W. Stern and Michael S. Deimler
- 2nd ed.
- xvii, 413 pages : illustrations ; 24 cm.
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Includes bibliographical references and index.
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket.
0471757225 (alkaline paper) 9780471757221 (alkaline paper)
2006296739
Boston Consulting Group
Strategic planning
Competition
HD30.28
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.
Includes bibliographical references and index.
The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket.
0471757225 (alkaline paper) 9780471757221 (alkaline paper)
2006296739
Boston Consulting Group
Strategic planning
Competition
HD30.28