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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781625274496 (alk. paper)
- 658.8/02 23
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
MYCC Library General stacks | 658.802 KIM (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
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