Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
New products.
Market segmentation.
658.8/02
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781625274496 (alk. paper)
New products.
Market segmentation.
658.8/02