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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
Material type:
TextPublication details: Harlow : Pearson, 2012.Edition: 5th edDescription: xxix, 698 p. : ill., charts ; 27 cmISBN: - 9780273746102 (pbk.)
- 0273746103 (pbk.)
- 658.872 CHA 2012
- HF5415.1265 .C43 2012
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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MYCC Library General stacks | 658.872 CHA 2012 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 658.872 CHA 2012 REF (Browse shelf(Opens below)) | Not for loan |
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| 658.81 STO 2013 REF The everything store / | 658.816 NAG 2010 REF The strategy and tactics of pricing : a guide to growing more profitably / | 658.872 CHA 2011 REF E-business & e-commerce management : strategy, implementation and practice / | 658.872 CHA 2012 REF Digital marketing : strategy, implementation and practice / | 658.872 CHA 2019 REF Digital marketing / | 658.872 SCO 2013 REF The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / | 659 FER 2004 REF Corporate communications : a 21st century primer / |
Includes bibliographical references and index.
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