Digital marketing : (Record no. 70)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00952aam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 016146581 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MYCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102102135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120803s2012 enkad b 001 0 eng c |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB279072 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273746102 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273746103 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IeDuTC)b150219234 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IeDuTCbeng |
| Transcribing agency | IeDuTC |
| Modifying agency | ANA |
| -- | MYCC |
| Language of cataloging | eng |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukscp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .C43 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CHA 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 698 p. : |
| Other physical details | ill., charts ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| Title of a work | Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MYCC Library | MYCC Library | General stacks | 03/12/2024 | 658.872 CHA 2012 | 03/12/2024 | 03/12/2024 | Books | |||||
| Dewey Decimal Classification | MYCC Library | MYCC Library | Reference | 03/12/2024 | 658.872 CHA 2012 REF | 02/01/2025 | 03/12/2024 | Reference |