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Behavioral Insights / Michael Hallsworth and Elspeth Kirkman.

By: Contributor(s): Material type: TextTextSeries: The MIT press essential knowledge seriesPublisher: Cambridge, Massachusetts : The MIT Press, [2020]Copyright date: ©2020Description: xi, 227 pages : illustrations ; 18 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780262539401
  • 0262539403
Subject(s): DDC classification:
  • 23 361.1
Summary: "An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--Provided by publisher.
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Includes bibliographical references and index.

"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--Provided by publisher.

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