Behavioral Insights /
Hallsworth, Michael,
Behavioral Insights / Michael Hallsworth and Elspeth Kirkman. - xi, 227 pages : illustrations ; 18 cm. - The MIT press essential knowledge series . - The MIT press essential knowledge series. .
Includes bibliographical references and index.
"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--Provided by publisher.
9780262539401 0262539403
Political planning--Psychological aspects.
Social planning--Psychological aspects.
Policy sciences--Psychological aspects.
Psychology, Industrial.
361.1
Behavioral Insights / Michael Hallsworth and Elspeth Kirkman. - xi, 227 pages : illustrations ; 18 cm. - The MIT press essential knowledge series . - The MIT press essential knowledge series. .
Includes bibliographical references and index.
"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--Provided by publisher.
9780262539401 0262539403
Political planning--Psychological aspects.
Social planning--Psychological aspects.
Policy sciences--Psychological aspects.
Psychology, Industrial.
361.1