The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Material type:
TextPublisher: New Jersey: Pearson Education, Inc., 2010Edition: 5th edDescription: xiv, 334 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780136106814
- 0136106811
- 658.8/16 22
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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MYCC Library General stacks | 658.816 NAG 2010 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 658.816 NAG 2010 REF (Browse shelf(Opens below)) | Not for loan |
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| 658.8 EGA 2007 REF Marketing communications / | 658.8 ELL 2017 REF Hacking growth : how today's fastest-growing companies drive breakout success | 658.81 STO 2013 REF The everything store / | 658.816 NAG 2010 REF The strategy and tactics of pricing : a guide to growing more profitably / | 658.872 CHA 2011 REF E-business & e-commerce management : strategy, implementation and practice / | 658.872 CHA 2012 REF Digital marketing : strategy, implementation and practice / | 658.872 CHA 2019 REF Digital marketing / |
Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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