MARC details
| 000 -LEADER |
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| fixed length control field |
01886cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
15980873 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MYCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250212115859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091112s2011 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780136106814 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0136106811 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
BTCTA |
| -- |
CDX |
| -- |
DLC |
| -- |
MYCC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/16 |
| Edition number |
22 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.816 |
| Item number |
NAG 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nagle, Thomas T., |
| Dates associated with a name |
1951- |
| 245 14 - TITLE STATEMENT |
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| Title |
The strategy and tactics of pricing : |
| Remainder of title |
a guide to growing more profitably / |
| Statement of responsibility, etc. |
Thomas T. Nagle, John E. Hogan, Joseph Zale. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Jersey: |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 334 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hogan, John E., |
| Titles and other words associated with a name |
Ph. D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zale, Joseph. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |