Hacking growth : how today's fastest-growing companies drive breakout success / Sean Ellis & Morgan Brown.

By:

Ellis, Sean [author.]

Contributor(s):

Brown, Morgan [author.]

Material type: Text

TextPublisher: London : Virgin Books, 2017Description: 308 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780753545379
0753545373
9780753545386

Subject(s):

DDC classification:

23 658.8

Summary: "Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	MYCC Library General stacks	658.8 ELL 2017 (Browse shelf(Opens below))		Available
Reference	MYCC Library Reference	658.8 ELL 2017 REF (Browse shelf(Opens below))		Not for loan

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Previous	658.7 DAV 2013 REF International logistics: the management of international trade operations	658.8/02 KIM 2005 REF Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.8 EGA 2007 REF Marketing communications /	658.8 ELL 2017 REF Hacking growth : how today's fastest-growing companies drive breakout success	658.81 STO 2013 REF The everything store /	658.816 NAG 2010 REF The strategy and tactics of pricing : a guide to growing more profitably /	658.872 CHA 2011 REF E-business & e-commerce management : strategy, implementation and practice /	Next

Includes bibliographical references and index.

"Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.

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