Hacking growth : how today's fastest-growing companies drive breakout success
Ellis, Sean,
Hacking growth : how today's fastest-growing companies drive breakout success / Sean Ellis & Morgan Brown. - 308 pages : illustrations ; 24 cm
Includes bibliographical references and index.
"Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.
9780753545379 0753545373 9780753545386
Marketing.
Consumer behavior.
Success in business.
Consumer behavior.
Marketing.
Success in business.
658.8
Hacking growth : how today's fastest-growing companies drive breakout success / Sean Ellis & Morgan Brown. - 308 pages : illustrations ; 24 cm
Includes bibliographical references and index.
"Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.
9780753545379 0753545373 9780753545386
Marketing.
Consumer behavior.
Success in business.
Consumer behavior.
Marketing.
Success in business.
658.8