Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type: Text

TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781625274496 (alk. paper)

Subject(s):

DDC classification:

658.8/02 23

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	MYCC Library General stacks	658.802 KIM (Browse shelf(Opens below))		Available

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Previous	658.8/02 KIM 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.8 EGA 2007 Marketing communications /	658.8 ELL 2017 Hacking growth : how today's fastest-growing companies drive breakout success	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.81 STO 2013 The everything store /	658.816 NAG 2010 The strategy and tactics of pricing : a guide to growing more profitably /	658.834 MAK 2002 Makanan berbahaya : panduan CAP mengenai bahaya tersembunyi dalam makanan	Next

Includes bibliographical references and index.

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