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003			MYCC
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008			190913b ||||| |||| 00| 0 eng d
020			_a9780393356069
040			_aMYCC _dMYCC _erda
050			_aHC79 _b.I55
082			_a303.4833 _bMCA 2017
100			_aMcAfee, Andrew
245			_aMachine, platform, crowd: harnessing our digital future _c/ by Andrew McAfee & Erik Brynjolfsson
260			_aNew York: _bW.W. Norton &​ Company, _c2017.
300			_a402 p.: _bill.; _c21 cm.
500			_aIncludes bibliographical references and index
520			_aWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
650			_aInformation technology
650			_aEconomic aspects
650			_aSocial aspects
650			_aEconomic development
650			_aTechnological innovations
650			_aStrategic Planning
655			_aview
700			_aBrynjolfsson, Erik
942			_2ddc _cBK
999			_c95 _d95