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010 _a 2018934573
020 _a9781509305537
_qpaperback
020 _a150930553X
_qpaperback
035 _a20356421
035 _a(OCoLC)1006312168
040 _aYDX
_beng
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042 _alccopycat
050 0 0 _aHF5718.22
_b.A87 2018
082 0 4 _a658.452028553
_223
100 1 _aAtkinson, Cliff,
_eauthor.
245 1 0 _aBeyond Bullet Points /
_cCliff Atkinson.
250 _a4th edition.
264 1 _aUnited States :
_bPearson Education, Inc.,
_c[2018]
264 4 _c©2018
300 _axxxii, 319 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
500 _a"Microsoft"--Title page.
500 _a"Using PowerPoint to tell a persuasive story that gets results"--Cover.
500 _a"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.
505 0 _aA theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.
520 _a"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.
630 0 0 _aMicrosoft PowerPoint (Computer file)
630 0 7 _aMicrosoft PowerPoint (Computer file)
_2fast
_0(OCoLC)fst01373933
650 0 _aBusiness presentations
_xGraphic methods
_xComputer programs.
650 0 _aMultimedia systems in business presentations.
650 7 _aBusiness presentations
_xGraphic methods
_xComputer programs.
_2fast
_0(OCoLC)fst00842843
650 7 _aMultimedia systems in business presentations.
_2fast
_0(OCoLC)fst01028938
906 _a7
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