000 02388nam a2200313 a 4500
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003 MYCC
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008 260721s2024 enka b 001 0 eng d
020 _a9781032414102
_qpaperback
040 _aMYCC
_beng
_cMYCC
_erda
082 0 4 _223
_a330.01/9
090 0 0 _a330.019
_dCAR
100 1 _aCartwright, Edward,
_eauthor.
245 1 0 _aBehavioral Economics /
_bEdward Cartwright.
250 _aFourth edition.
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2024.
300 _axxx, 577 pages :
_billustration ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 0 _aRoutledge advanced texts in economics and finance
_v41
500 _aPrevious edition: 2018.
504 _aIncludes bibliographical references (pages 549-570) and index.
520 _a"Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students"-- Provided by publisher.
650 _aEconomics
_xPsychological aspects.
830 _aRoutledge advanced texts in economics and finance
942 _2ddc
_n0
_cBK
999 _c800
_d800