000			04063cam a2200457 i 4500
001			790
003			MYCC
005			20260716160050.0
008			130617s2016 maua b 001 0 eng
010			_a 2013020203
020			_a9781633691780 _qpaperback
035			_a17779883
040			_aDLC _beng _cDLC _erda _dDLC _dMYCC
042			_apcc
050	0	0	_aHD53 _b.C49 2013
082	0	0	_a658 _223
084			_aBUS019000 _aBUS071000 _aBUS063000 _2bisacsh
100	1		_aChristensen, Clayton M. _eauthor.
245	1	4	_aThe Innovator's Dilemma : _bWhen New Technologies Cause Great Firms to Fail / _cClayton M. Christensen.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2016]
264		4	_c©2016
300			_axxxi, 253 pages _billustrations ; _c21 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aThe Management of Innovation and Change Series
500			_aPrevious edition published: 2000.
504			_aIncludes bibliographical references and index.
520			_a"The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-now updated with a fresh new package-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate. Clay Christensen-who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, provocative, and one of the most influential business books of all time-The Innovator's Dilemma is the book no manager or entrepreneur should be without. Add this newly released edition to your library. Published by Harvard Business Review Press"-- _cProvided by publisher.
520			_a"In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on "disruptive technology," Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time--and one no savvy manager or entrepreneur should be without"-- _cProvided by publisher.
650		0	_aCreative ability in business.
650		0	_aIndustrial management.
650		0	_aCustomer services.
650		0	_aSuccess in business.
650		7	_aBUSINESS & ECONOMICS / Decision-Making & Problem Solving. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Leadership. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c790 _d790