000			01770cam a2200325 i 4500
001			693
003			MYCC
005			20260206095603.0
008			220921s2022 nyua 000 0 eng d
020			_a9781523516971 _qhardback
020			_z9781523516971 _q(epub)
040			_aDLC _beng _erda _cDLC _dMYCC
082	0	0	_a658.4/5 _223
090	0	0	_a658.45 _dVAN
100	1		_aVandeHei, Jim, _eauthor.
245	1	0	_aSmart Brevity : _bTHE POWER OF SAYING MORE WITH LESS / _cJim VandeHei, Mike Allen, Roy Schwartz.
250			_afirst edition.
264		1	_aNew York : _bWorkman Publishing, _c[2022]
300			_a218 pages : _billustrations (chiefly color) ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- _cProvided by publisher.
650		0	_aBusiness communication.
650		0	_aCommunication.
650		0	_aConfidence.
700	1		_aAllen, Mike _c(Journalist), _eauthor.
700	1		_aSchwartz, Roy, _d1980- _eauthor.
942			_2ddc _cBK
999			_c693 _d693