000 01445nam a2200361 a 4500
001 668
003 MYCC
005 20260126162438.0
008 260126s2020 maua b 001 0 eng
020 _a9780262539401
_qpaperback
020 _a0262539403
_qpaperback
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dOCLCF
_dYDX
_dBDX
_dCHVBK
_dSINLB
_dMYCC
082 0 4 _223
_a361.1
090 0 0 _a361.1
100 1 _aHallsworth, Michael,
_eauthor.
245 _aBehavioral Insights /
_cMichael Hallsworth and Elspeth Kirkman.
264 1 _aCambridge, Massachusetts :
_bThe MIT Press,
_c[2020]
264 4 _c©2020
300 _axi, 227 pages :
_billustrations ;
_c18 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 1 _aThe MIT press essential knowledge series
504 _aIncludes bibliographical references and index.
520 _a "An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--Provided by publisher.
650 0 _aPolitical planning
_xPsychological aspects.
650 0 _aSocial planning
_xPsychological aspects.
650 0 _aPolicy sciences
_xPsychological aspects.
650 0 _aPsychology, Industrial.
700 1 _aKirkman, Elspeth,
_eauthor.
830 0 _aThe MIT press essential knowledge series.
942 _2ddc
_cBK
999 _c668
_d668