000			01250cam a2200289 i 4500
001			467
003			MYCC
005			20250218153849.0
008			130304s2014 mau b 001 0 eng
020			_a9780133083576
020			_a0133083578
040			_aDLC _beng _cDLC _erda _dDLC _dMYCC
082	0	0	_a659.2 _223
090	0	0	_a659.2 _bSEI 2014
100	1		_aSeitel, Fraser P.
245	1	4	_aThe practice of public relations / _cFraser P. Seitel, Managing Partner, Emerald Partners, Adjunct Professor, New York University.
250			_aTwelfth edition.
264		1	_aBoston : _bPearson, _c[2014]
300			_axxix, 414 pages: _c26 cm _billustrations (photograph);
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 391-398) and index.
505	0		_aDefining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
650		0	_aPublic relations _zUnited States.
942			_2ddc _cBK
999			_c467 _d467