000			01886cam a2200325 a 4500
001			15980873
003			MYCC
005			20250212115859.0
008			091112s2011 maua b 001 0 eng
020			_a9780136106814
020			_a0136106811
040			_aDLC _cDLC _dYDXCP _dC#P _dBWX _dBTCTA _dCDX _dDLC _dMYCC _beng _erda
082	0	0	_a658.8/16 _222
090	0	0	_a658.816 _bNAG 2010
100	1		_aNagle, Thomas T., _d1951-
245	1	4	_aThe strategy and tactics of pricing : _ba guide to growing more profitably / _cThomas T. Nagle, John E. Hogan, Joseph Zale.
250			_a5th ed.
264		1	_aNew Jersey: _bPearson Education, Inc., _c2010.
300			_axiv, 334 pages : _billustrations ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650		0	_aPricing.
650		0	_aMarketing _xDecision making.
700	1		_aHogan, John E., _cPh. D.
700	1		_aZale, Joseph.
942			_2ddc _cBK
999			_c402 _d402