| 000 | 01519nam a2200337 i 4500 | ||
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| 001 | 39 | ||
| 003 | MYCC | ||
| 005 | 20250213164126.0 | ||
| 008 | 140416t20132013nju e 001 0 eng d | ||
| 020 |
_a9781118488768 _qpaperback _cRM68.22 |
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| 039 | 9 |
_a201408070853 _bnorizan _c201407221442 _dmarsila _c201407070946 _dnorizan _c201407031218 _dnorizan |
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| 040 |
_aMYNLM _beng _cMYNLM _dPNM _dMYCC _erda |
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| 049 | _aklp | ||
| 082 | 0 | 4 |
_a658.872 _223 |
| 090 | 0 | 0 |
_a658.872 _bSCO |
| 090 | 2 | 0 |
_a658.872 _bSCO 2013 |
| 100 | 1 |
_aScott, David Meerman, _eauthor. |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & pr : _bhow to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / _cDavid Meerman Scott |
| 250 | _aFourth Edition | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2013] |
|
| 264 | 4 | _c©2013 | |
| 300 |
_axxiii, 439 pages ; _c23 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index | ||
| 520 | _aOffers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. | ||
| 650 | 1 | 0 | _aInternet marketing |
| 650 | 2 | 0 | _aPublic relations |
| 942 |
_2ddc _cBK |
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| 999 |
_c39 _d39 |
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