000 01693nam a22003497a 4500
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008 250107b |||||||| |||| 00| 0 eng d
020 _a9780753545379
_q(pbk.)
020 _a0753545373
_q(pbk.)
020 _a9780753545386
_q(ePub ebook)
040 _aMYCC
_beng
_dMYCC
_erda
082 0 4 _223
_a658.8
090 0 0 _a658.8
_bELL 2017
100 _aEllis, Sean,
_eauthor.
245 _aHacking growth :
_bhow today's fastest-growing companies drive breakout success
_c/ Sean Ellis & Morgan Brown.
264 1 _aLondon :
_bVirgin Books,
_c2017.
300 _a308 pages :
_billustrations ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
520 _a"Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.
650 0 _aMarketing.
650 0 _aConsumer behavior.
651 0 _aSuccess in business.
651 7 _2fast
_aConsumer behavior.
651 7 _2fast
_aMarketing.
651 7 _2fast
_aSuccess in business.
700 1 _aBrown, Morgan,
_eauthor.
942 _2ddc
_cBK
999 _c234
_d234