| 000 | 01382cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 16665224 | ||
| 003 | MYCC | ||
| 005 | 20250107113146.0 | ||
| 008 | 110224s2011 enkab b 001 0 eng | ||
| 020 | _a9780273752011 (pbk.) | ||
| 020 | _a0273752014 (pbk.) | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dCDX _dBWK _dUKMGB _dXVF _dBWX _dDLC _dMYCC _beng _erda |
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| 082 | 0 | 0 |
_a658.8/72 _222 |
| 090 | 0 | 0 |
_a658.872 _bCHA 2011 |
| 100 | 1 |
_aChaffey, Dave, _d1963- |
|
| 245 | 1 | 0 |
_aE-business & e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. |
| 246 | 3 | _aE-business and e-commerce management | |
| 250 | _a5th ed. | ||
| 264 | 1 |
_aEngland: _bPearson Education Limited, _c2011. |
|
| 300 |
_axxxi, 733 p. : _bcol. ill., col. map ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c226 _d226 |
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