000 01028cam a2200301 a 4500
001 13692087
003 MYCC
005 20250103101608.0
008 040819s2004 caua b 001 0 eng
020 _a0761997466 (paper back)
040 _aDLC
_cDLC
_dDLC
_dMYCC
_beng
_erda
082 0 0 _a659
_222
090 0 0 _a659
_bFER 2004
100 1 _aFernandez, Joseph,
_d1968-
245 1 0 _aCorporate communications :
_ba 21st century primer /
_cJoseph Fernandez.
264 1 _aNew Delhi:
_bResponse Books,
_c2004.
300 _a282 pages :
_bill. ;
_c22 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
650 0 _aBusiness communication.
650 0 _aAdvertising.
650 0 _aPublic relations.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004019688.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
942 _2ddc
_cBK
999 _c193
_d193