| 000 | 00977cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 18278728 | ||
| 003 | MYCC | ||
| 005 | 20241223183430.0 | ||
| 008 | 140825s2015 maua b 001 0 eng | ||
| 020 | _a9781625274496 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dMYCC |
||
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 090 | 0 | 0 |
_a658.8/02 _bKIM |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 250 | _aExpanded edition. | ||
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2015] |
|
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c149 _d149 |
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