000			02183cam a22003498i 4500
001			20451352
003			MYCC
005			20241223110337.0
008			180330s2018 enk b 001 0 eng c
020			_a9781138228900 (hbk)
020			_a9781138228917 (pbk)
020			_z9781315391229 (ebk)
040			_aLBSOR/DLC _beng _erda _cLBSOR _dMYCC
082	0	0	_a330.01/9 _223
090	0	0	_a330.01/9 _bCOR
100	1		_aCorr, Philip J., _eauthor.
245	1	0	_aBehavioral economics : _bthe basics / _cPhilip Corr and Dr. Anke Plagnol.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c[2018]
300			_ax, 249 pages; _b20cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aThe basics
504			_aIncludes bibliographical references and index.
505	0		_aWhat is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
520			_a"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- _cProvided by publisher.
650		0	_aEconomics _xPsychological aspects.
650		0	_aConsumer behavior.
700	1		_aPlagnol, Anke C., _eauthor.
776	0	8	_iOnline version: _aCorr, Philip J., author. _tBehavioral economics _dAbingdon, Oxon ; New York, NY : Routledge, [2018] _z9781315391212 _w(DLC) 2018020294
942			_2ddc _cBK
999			_c120 _d120