TY  - BOOK
AU  - Atkinson,Cliff
TI  - Beyond Bullet Points
SN  - 9781509305537
AV  - HF5718.22 .A87 2018
U1  - 658.452028553 23
PY  - 2018///]
CY  - United States
PB  - Pearson Education, Inc.
KW  - Microsoft PowerPoint (Computer file)
KW  - fast
KW  - Business presentations
KW  - Graphic methods
KW  - Computer programs
KW  - Multimedia systems in business presentations
N1  - Includes index; "Microsoft"--Title page; "Using PowerPoint to tell a persuasive story that gets results"--Cover; "Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso; A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines
N2  - "Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover
ER  -