<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02939cam a22004937i 4500</leader>
  <controlfield tag="001">815</controlfield>
  <controlfield tag="003">MYCC</controlfield>
  <controlfield tag="005">20260806113417.0</controlfield>
  <controlfield tag="008">180213t20182018uc a   e      001 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2018934573</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781509305537</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">150930553X</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">20356421</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)1006312168</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">YDX</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">YDX</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="d">BDX</subfield>
    <subfield code="d">GP5</subfield>
    <subfield code="d">QQ3</subfield>
    <subfield code="d">FM0</subfield>
    <subfield code="d">IMT</subfield>
    <subfield code="d">OCLCF</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="d">MYCC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">lccopycat</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5718.22</subfield>
    <subfield code="b">.A87 2018</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.452028553</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Atkinson, Cliff,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Beyond Bullet Points /</subfield>
    <subfield code="c">Cliff Atkinson.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">United States :</subfield>
    <subfield code="b">Pearson Education, Inc.,</subfield>
    <subfield code="c">[2018]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
    <subfield code="c">&#xA9;2018</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxxii, 319 pages :</subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">23 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"Microsoft"--Title page.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"Using PowerPoint to tell a persuasive story that gets results"--Cover.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.</subfield>
  </datafield>
  <datafield tag="630" ind1="0" ind2="0">
    <subfield code="a">Microsoft PowerPoint (Computer file)</subfield>
  </datafield>
  <datafield tag="630" ind1="0" ind2="7">
    <subfield code="a">Microsoft PowerPoint (Computer file)</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst01373933</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Business presentations</subfield>
    <subfield code="x">Graphic methods</subfield>
    <subfield code="x">Computer programs.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Multimedia systems in business presentations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Business presentations</subfield>
    <subfield code="x">Graphic methods</subfield>
    <subfield code="x">Computer programs.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst00842843</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Multimedia systems in business presentations.</subfield>
    <subfield code="2">fast</subfield>
    <subfield code="0">(OCoLC)fst01028938</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">copycat</subfield>
    <subfield code="d">2</subfield>
    <subfield code="e">ncip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MYCCLIB</subfield>
    <subfield code="b">MYCCLIB</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2026-08-04</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.452028553 ATK 2018</subfield>
    <subfield code="p">11351</subfield>
    <subfield code="r">2026-08-04 16:15:32</subfield>
    <subfield code="w">2026-08-04</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MYCCLIB</subfield>
    <subfield code="b">MYCCLIB</subfield>
    <subfield code="c">REF</subfield>
    <subfield code="d">2026-08-04</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.452028553 ATK 2018 REF</subfield>
    <subfield code="p">11350</subfield>
    <subfield code="r">2026-08-04 16:15:32</subfield>
    <subfield code="w">2026-08-04</subfield>
    <subfield code="y">REF</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">815</subfield>
    <subfield code="d">815</subfield>
  </datafield>
</record>
