02388nam a2200313 a 4500 800 MYCC 20260721173512.0 260721s2024 enka b 001 0 eng d 9781032414102 paperback MYCC eng MYCC rda 23 330.01/9 330.019 CAR Cartwright, Edward, author. Behavioral Economics / Edward Cartwright. Fourth edition. London ; New York : Routledge, 2024. xxx, 577 pages : illustration ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Routledge advanced texts in economics and finance 41 Previous edition: 2018. Includes bibliographical references (pages 549-570) and index. "Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students"-- Provided by publisher. Economics Psychological aspects. Routledge advanced texts in economics and finance ddc 0 BK 0 0 ddc 0 0 MYCCLIB MYCCLIB GEN 2026-07-21 0 330.019 CAR 2024 11314 2026-07-21 17:36:02 2026-07-21 BK 0 0 ddc 0 0 MYCCLIB MYCCLIB REF 2026-07-21 0 330.019 CAR 2024 REF 11313 2026-07-21 17:36:02 2026-07-21 REF 800 800