TY  - BOOK
AU  - Rumelt,Richard P.
TI  - Good Strategy, Bad Strategy : : The Difference and Why it Matters 
SN  - 9781781256176
U1  - 658.4012 23
PY  - 2017///
CY  - London
PB  - Profile Books Ltd
KW  - Strategic planning
KW  - Strategy
KW  - Planning
N1  - Includes bibliographical references and index.; 1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your  head.
ER  -