04250cam a2200469 i 4500001000400000003000500004005001700009008004100026010001700067020002900084035001300113040003400126042000800160050002000168082001200188084004500200100003700245245010600282264006800388264001100456300004600467336002100513337002500534338002300559490005100582500003800633504005100671520129000722520117702012650003403189650002703223650002303250650002503273650007103298650004803369650005603417906004503473942001203518952011603530952012103646999001303767790MYCC20260716160050.0130617s2016    maua     b    001 0 eng    a  2013020203  a9781633691780qpaperback  a17779883  aDLCbengcDLCerdadDLCdMYCC  apcc00aHD53b.C49 201300a658223  aBUS019000aBUS071000aBUS0630002bisacsh1 aChristensen, Clayton M.eauthor.14aThe Innovator's Dilemma :bWhen New Technologies Cause Great Firms to Fail /cClayton M. Christensen. 1aBoston, Massachusetts :bHarvard Business Review Press,c[2016] 4c©2016  axxxi, 253 pages billustrations ;c21 cm.  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier0 aThe Management of Innovation and Change Series  aPrevious edition published: 2000.  aIncludes bibliographical references and index.  a"The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.  His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-now updated with a fresh new package-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate.  Clay Christensen-who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.  Sharp, cogent, provocative, and one of the most influential business books of all time-The Innovator's Dilemma is the book no manager or entrepreneur should be without. Add this newly released edition to your library.  Published by Harvard Business Review Press"--cProvided by publisher.  a"In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on "disruptive technology," Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time--and one no savvy manager or entrepreneur should be without"--cProvided by publisher. 0aCreative ability in business. 0aIndustrial management. 0aCustomer services. 0aSuccess in business. 7aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.2bisacsh 7aBUSINESS & ECONOMICS / Leadership.2bisacsh 7aBUSINESS & ECONOMICS / Strategic Planning.2bisacsh  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBK  00102ddc4070aMYCCLIBbMYCCLIBcGENd2026-07-16l0o658 CHR 2016p11289r2026-07-16 16:02:10w2026-07-16yBK  00102ddc4070aMYCCLIBbMYCCLIBcREFd2026-07-16l0o658 CHR 2016 REFp11288r2026-07-16 16:02:10w2026-07-16yREF  c790d790