How Strategy Really Works Lafley, A. G. (Alan G.) creator author. Martin, Roger L. author. Ignatius, Adi writer of foreword. text bibliography mau 2025 monographic eng

print

xi, 294 pages : illustrations, charts, 25 cm Strategy is not complex. But it is hard. It's hard because it forces people and organisations to make specific choices about their future, something few companies do well. In this contemporary business classic, now with a foreword by former Harvard Business Review editor-in-chief Adi Ignatius and insightful articles from HBR, two of today's most respected business thinkers explain what strategy is for, how to think about it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley ; Roger L. Martin ; foreword by Adi Ignatius. "Expanded with bonus HBR articles."--cover. Includes bibliographical references and index. Organizational change Strategic planning Success in business 658.4012 9798892792288 YDX 260708 20260721091221.0 778 eng