Chaffey, Dave, 1963- Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm. Includes bibliographical references and index. ISBN: 9780273746102 (pbk.) 0273746103 (pbk.) Nat. Bib. No.: GBB279072 bnb Subjects--Topical Terms: Internet marketing. LC Class. No.: HF5415.1265 / .C43 2012 Dewey Class. No.: 658.872 / CHA 2012