DO YOUR OWN BRANDING A DIY TOOLKIT FOR MSMEs <subTitle>DYOB</subTitle> </titleInfo> <name type="corporate"> <namePart>Perbadanan Perusahaan Kecil dan Sederhana (SME CORP)</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> <role> <roleTerm type="text">issuing body.</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">my</placeTerm> </place> <dateIssued encoding="marc">2024</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">may</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>229 pages ; colourful illustrations, colourful photographs : 23 cm</extent> </physicalDescription> <abstract>A general concept for Small and Medium Enterprises (SMEs) to control their market narrative and the name of a specific guide launched in Malaysia to empower local businesses. The process for DIY branding involves defining your brand identity, creating a visual presence, and ensuring consistent messaging across all customer touchpoints.</abstract> <note type="statement of responsibility">Perbadanan Perusahaan Kecil dan Sederhana (SME CORP)</note> <note>First print 2024</note> <subject authority="lcsh"> <topic>Small business</topic> <geographic>Malaysia</geographic> </subject> <subject authority="lcsh"> <topic>Entrepreneurship</topic> <geographic>Malaysia</geographic> </subject> <subject authority="lcsh"> <topic>Branding (Marketing) </topic> <geographic>Malaysia</geographic> </subject> <subject authority="lcsh"> <topic>Branding consultants</topic> <geographic>Malaysia</geographic> </subject> <classification authority="ddc" edition="23">658.8</classification> <identifier type="isbn">9789671527931</identifier> <recordInfo> <recordContentSource authority="marcorg">MYCC</recordContentSource> <recordCreationDate encoding="marc">260105</recordCreationDate> <recordChangeDate encoding="iso8601">20260610121741.0</recordChangeDate> <recordIdentifier source="MYCC">631</recordIdentifier> <languageOfCataloging> <languageTerm authority="iso639-2b" type="code">eng</languageTerm> </languageOfCataloging> </recordInfo> </mods>