TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice of public relations
SN  - 9780133083576
U1  - 659.2 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references (pages 391-398) and index; Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing
ER  -