TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & pr: how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly 
SN  - 9781118488768
U1  - 658.872 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Includes index
N2  - Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns
ER  -