Eyal, Nir.
Hooked : how to build habit-forming products /
Nir Eyal with Ryan Hoover.
- 242 pages : illustrations ; 22 cm
Includes bibliographical references (pages 225-242).
9781591847786
2014022222
New products.
Consumer behavior.
Consumers' preferences.
HF5415.153 / .E93 2014
658.5/75