TY  - BOOK
AU  - Ellis, Sean,
AU  - Brown,Morgan
TI  - Hacking growth: how today's fastest-growing companies drive breakout success
SN  - 9780753545379
U1  - 658.8 23
PY  - 2017///
CY  - London
PB  - Virgin Books
KW  - Marketing
KW  - Consumer behavior
KW  - Success in business
KW  - fast
N1  - Includes bibliographical references and index
N2  - "Hacking Growth reveals the secret behind the rise of some of the world's most successful start-ups and big blue-chip companies. Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritize and test ideas for growth that really work. With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool-kit to walk readers from all industries through a strategy they can adopt to their needs"--Cover.
ER  -