Chaffey, Dave,  1963- <br/><br/>
E-business & e-commerce management :  strategy, implementation and practice / 
 E-business and e-commerce management 
Dave Chaffey. 
 - 5th ed. 
 - xxxi, 733 p. :  col. ill., col. map ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. 
<br/><br/><label>ISBN: </label>9780273752011 (pbk.) 0273752014 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.
<br/><br/><label>Dewey Class. No.: </label>658.8/72