TY  - BOOK
AU  - Stern,Carl W.
AU  - Deimler,Michael S.
ED  - Boston Consulting Group
TI  - The boston consulting group on strategy: classic concepts and new perspectives 
SN  - 0471757225 (alkaline paper)
AV  - HD30.28 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Boston Consulting Group
KW  - Strategic planning
KW  - Competition
N1  - Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr; "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket; Includes bibliographical references and index; The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary
N2  - "Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket
ER  -