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Smart Brevity : THE POWER OF SAYING MORE WITH LESS / Jim VandeHei, Mike Allen, Roy Schwartz.

By: Contributor(s): Material type: TextTextPublisher: New York : Workman Publishing, [2022]Edition: first editionDescription: 218 pages : illustrations (chiefly color) ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781523516971
Subject(s): DDC classification:
  • 658.4/5 23
Summary: "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher.
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books Books MYCC Library General stacks 658.45 VAN 2022 (Browse shelf(Opens below)) Available 11156
Reference Reference MYCC Library Reference 658.45 VAN 2022 REF (Browse shelf(Opens below)) Not for loan 11154

"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher.

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